Name
2A. Maximizing Offsite RMN ROAS with Creator Campaigns [in partnership with HOWL]
Date & Time
Thursday, September 26, 2024, 1:00 PM - 1:40 PM
Speakers
Description
Did you know that Creators now play a role in the majority of Gen Z and Millennials’ online purchases? And, by 2025, Social Commerce will be a $100B market, growing 20%+.
The importance of Creators for RMNs is undeniable: it’s no longer a question of if or even how, but what’s stopping RMNs from tapping into the power of Creators at scale. During this round table we’ll present data on the macro Creator x RMN landscape, surface common and persistent challenges to scale, and share frameworks for planning, activation, and measurement.
Session Type
Roundtable + Workshop